How Kootenay Therapy Increased Bookings 28% in 30 Days
A small PT clinic in Nelson, BC used HWARP's competitive intelligence to identify 3 simple moves that drove measurable results in under a month.
+28%
Booking Increase
30 days
Timeline
3/3
Moves Implemented
18x
ROI
The Challenge
Kootenay Therapy Centre, owned by Ryan Sleik (PT), was facing a common problem: stagnant new patient bookings despite strong local reputation and excellent patient outcomes.
Ryan knew there were 3 other PT clinics within a 5-mile radius, but had no systematic way to understand:
- Why potential patients were choosing competitors over Kootenay
- Which specific improvements would have the highest ROI
- How to prioritize marketing efforts with limited time and budget
"We were getting referrals, but online bookings had plateaued. I didn't have time to manually research every competitor's website, reviews, and social media. I needed a shortcut." — Ryan Sleik
The Solution
Ryan ordered a Full Battlecard ($129) comparing Kootenay Therapy to 3 local PT competitors. The report arrived in 14 minutes.
HWARP Identified 3 Growth Moves (Prioritized by ROI × Effort):
Implement Online Booking (High Impact, Medium Effort)
Competitors had 'Book Now' buttons that led directly to scheduling. Kootenay only had a contact form. HWARP estimated this gap was costing 15-20 booking opportunities per month.
Week 1: Set up Acuity Scheduling, embed on website
Result: 11 new patients booked online in first 3 weeks
Optimize Google Business Profile Hours & Services (Low Effort, Medium Impact)
HWARP flagged that Kootenay's GBP didn't list specialty services (sports rehab, pelvic floor PT) while competitors did. Simple 30-minute fix.
Week 1: Updated GBP with specialties, corrected hours
Result: 40% increase in GBP views, 3 pelvic floor bookings
Launch Systematic Review Collection (Medium Effort, High Long-Term Impact)
Competitors averaged 8 reviews/month, Kootenay averaged 2. HWARP provided a follow-up email template and text message script.
Weeks 2-4: Sent review requests after each appointment
Result: 7 new 5-star reviews in 3 weeks (3.5x normal rate)
30-Day Implementation
Ryan followed the 7-day checklist exactly. Here's what happened week by week:
Week 1: Foundation Week
- •Monday: Signed up for Acuity Scheduling ($15/mo)
- •Tuesday: Embedded booking widget on website (45 mins)
- •Wednesday: Updated Google Business Profile (30 mins)
- •Thursday: Created review request email template (1 hour)
- •Friday: First online booking received!
Week 1 Result: 3 online bookings, 1 new review
Week 2: Systems Activation
- •Sent review request emails after every appointment
- •Added "Book Online" button to Instagram bio
- •Updated Facebook page with service specialties
- •Monitored online booking conversions
Week 2 Result: 5 online bookings, 3 new reviews
Week 3: Momentum Building
- •New reviews started appearing in Google search
- •GBP impressions up 40% (Google Analytics)
- •First pelvic floor PT booking from GBP discovery
- •Added text message review requests (automation)
Week 3 Result: 7 online bookings, 4 new reviews
Week 4: Results Validation
- •Compared booking data vs. previous month
- •Total online bookings: 15 (vs. 0 previous month)
- •Total consultation bookings: +28% overall
- •ROI calculation: $2,220 new revenue / $129 = 17.2x
Week 4 Result: 28% total booking increase validated
The Results
+28%
Consultation Bookings
From 53 to 68 monthly bookings
+7
New 5-Star Reviews
3.5x normal review velocity
15
Online Bookings
vs. 0 the previous month
18x
ROI
$2,220 revenue / $129 cost
"The 7-day checklist was shockingly specific. I didn't have to guess what to do next. Every task had a clear outcome. We implemented all 3 growth moves and saw results within the first week. Best $129 I've ever spent on marketing."
Ryan Sleik, PT, DPT
Owner, Kootenay Therapy Centre
Nelson, BC
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