How Peak Performance Chiropractic Got 11 New Patients in 3 Weeks
Dr. Chris Raynor discovered he was losing patients to 3 nearby competitors he didn't even know existed. One simple fix changed everything.
The Challenge
Dr. Chris Raynor had been practicing in Portland's Pearl District for 4 years. He had a solid reputation, great reviews (4.7 stars), and specialized in sports injuries—a perfect fit for Portland's active population.
But something wasn't adding up. His Google Business Profile was getting decent views (around 800/month), yet new patient bookings had plateaued at 12-15 per month for the past year.
The Hidden Problem
"I thought I knew my competition," Dr. Raynor said. "I could name the 2 chiropractic clinics I saw around town. Turns out, there were 3 more within a mile that I'd never even noticed—and they were all showing up above me in Google searches."
Dr. Raynor was losing potential patients before they even knew he existed. He needed to understand:
- Who was actually competing for his patients (not just the obvious ones)
- What these competitors were doing differently
- Which specific changes would actually bring in more patients
The Solution
Dr. Raynor ordered a $129 HWARP Full Battlecard on a Thursday afternoon. Within 15 minutes, he had a complete competitive intelligence report waiting in his inbox.
What the Report Revealed
5 Direct Competitors (Not 2)
HWARP identified 5 chiropractic clinics within 1 mile—3 of which Dr. Raynor had never heard of. Two were in mixed-use buildings with minimal street signage.
The Booking Gap
4 out of 5 competitors had prominent 'Book Now' buttons on their Google Business Profiles. Peak Performance only had a phone number—adding friction for busy professionals who prefer online booking.
Review Velocity Matters
Competitors were getting 2-3 new reviews per month. Peak Performance had slowed to 1 review every 2 months, signaling to Google (and patients) that the practice might be less active.
The report prioritized each opportunity by impact vs. effort, giving Dr. Raynor a clear roadmap: tackle the booking gap first (high impact, medium effort), then optimize review collection (high impact, low effort).
The Implementation
Dr. Raynor implemented 2 of the 3 recommended growth moves over 3 weeks. Here's exactly what he did and the results he saw:
Add Online Booking (High Impact, Medium Effort)
The report showed that 4 out of 5 nearby competitors had 'Book Now' buttons on their Google Business Profiles, while Peak Performance only listed a phone number. For Portland's tech-savvy, active population, this was a major friction point.
Week 1: Set up Acuity Scheduling ($15/mo), embedded on website
Week 1 (Day 3): Added booking link to Google Business Profile
Week 1 (Day 5): Updated Facebook and Instagram bios with booking link
Result: 11 new patients booked online in 3 weeks (vs. 0 in the previous month)
Revenue Impact: $1,540 in new patient revenue (11 × $140 initial visit)
Systematic Review Collection (High Impact, Low Effort)
Competitors were averaging 2-3 reviews per month, while Peak Performance had slowed to 1 every 2 months. HWARP recommended a simple post-appointment text system.
Week 2: Created a simple text template: "Hi [Name], thanks for your visit today! If you found the adjustment helpful, would you mind leaving a quick review? [Google Review Link]"
Week 2 onwards: Dr. Raynor sent this text personally to patients after their 2nd or 3rd visit (when they'd experienced results)
Result: 5 new 5-star reviews in 2 weeks
Long-term Impact: Increased average rating from 4.7 to 4.8 stars, improving local search ranking
Sports Injury Content Strategy (Deferred)
The report identified an opportunity: none of the nearby competitors were creating content about common sports injuries (runner's knee, shoulder impingement, etc.), despite Portland's active demographic.
Status: Dr. Raynor decided to defer this until he had hired a part-time admin to help with content creation. He wanted to focus on the high-ROI, low-effort wins first.
Planned for Q2 implementation
Expected Impact: Organic traffic growth and authority building
The 21-Day Timeline
Here's the week-by-week breakdown of what Dr. Raynor did and the results he saw:
Foundation Week
- Thursday: Ordered HWARP Full Battlecard ($129), received report in 15 minutes
- Thursday evening: Reviewed report, prioritized online booking as #1 move
- Friday: Signed up for Acuity Scheduling ($15/mo), watched setup tutorial
- Saturday: Configured booking page with services and availability
- Sunday: Embedded booking widget on website homepage
- Monday: Updated Google Business Profile with booking link
- Tuesday: Posted on Instagram/Facebook announcing online booking
3 online bookings by end of week
Review Collection Begins
- Monday: Created review request text template
- Tuesday-Friday: Sent personalized review requests to 8 recent patients
- Wednesday: First 2 five-star reviews posted
- Thursday: 2 more online bookings
- Weekend: 3 additional five-star reviews posted
5 new reviews, 2 more bookings (total: 5 bookings)
Momentum Builds
- Monday-Friday: Continued review requests for returning patients
- Tuesday: Noticed Google Business Profile impressions up 23%
- Wednesday: 3 new bookings in one day
- Friday: Adjusted booking availability to accommodate demand
- Weekend: 1 more booking
6 more bookings (total: 11 new patients in 21 days)
The Results
11 New Patients
All booked online within 3 weeks (vs. 0 online bookings in previous month)
$1,540 Revenue
From new patient initial visits (11 × $140)
5 Five-Star Reviews
Increased rating from 4.7 to 4.8 stars
14x ROI
$1,540 revenue on $129 investment (first 3 weeks only)
"I had no idea there were 5 chiropractic clinics within a mile of me. The HWARP report showed me exactly who I was competing against and what they were doing that I wasn't. Adding online booking was such a simple fix—I kicked myself for not doing it sooner. 11 new patients in 3 weeks paid for the report 14 times over, and that's just the beginning. Those patients are still coming in for regular adjustments."
Long-Term Impact
Patient Lifetime Value: Assuming these 11 patients continue for an average of 12 visits at $70 per adjustment, that's $9,240 in revenue from a $129 investment
Review Momentum: The 5 new reviews improved Peak Performance's local search ranking, leading to 23% more Google Business Profile impressions
Competitive Awareness: Dr. Raynor now monitors his 5 competitors monthly and stays ahead of local market trends
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